Link building is used to improve natural search engine rankings by enhancing a website’s link popularity. Google, Yahoo!, and MSN consider a website’s link popularity along with link quality when determining its ranking position for keywords.

Google uses an algorithm called PageRank to determine a website’s worthiness. Google explains link popularity on their Technology Overview page located at – http://www.google.com/corporate/tech.html…

View original post here:
Are You Building A Credible Link Building Campaign?

Related link building articles…

• Careful Methods Will Increase Link Popularity (ronmedlin.com)
• What is UP with Backlinks from Google, Yahoo, Bing? (growmap.com)
• Have You Ever Seen Delicious Quick Links? (seobythesea.com)